GOOD Agency:
Save the Children
Presented with a brief from the Good Agency, Save the Children asked for a new look and feel around the concept that children were not surviving past the age of five.
The campaign idea was to create an impacting representation, hence the concept of “cut off” was created for visual impact to both Posters and Billboards.
Knock on effect
Chantal created this campaign in order to bring awareness to the social issue of Domestic Violence. This affects people from all over the world, touches all races, religions and generations, in all walks of life.
This lead me to my big idea… “knock on effect”… which perfectly symbolises the unidentified cause of domestic violence, which are subconsciously handed down generation by generation. This in itself has a “knock on effect” on society as a whole.
The communication of this integrated campaign presents “Knock on Effect”, which consist of five media outlet.
Bring your past to life.
The purpose of “Bring your past to life” is to initiate relationships between older and younger people. Research shows that the benefits that this delivers helps create successful well rounded people. “Bring your past to life” consists of inter-generational activities, which gives the grandparent power to pass their legacy to their grandchildren.
This campaign touches many subjects, from photography, to handwriting and sharing the passing on of legacies.
The brand identity expresses the nature of what the audiences will be doing.
